Would you like more loyal customers and clients? Yes, you do, who wouldn't? So YOU must give special, repeated, and authentic thanks to your customers for their business and in return you will gain a loyal following.
What constitutes a special thank you? For starters, write a hand written thank you note! How many notes have you written in the last year? I bet not many. Your goal should be to double your note writing every six months. This does not have to be time consuming, three or four sentences is plenty. This is NOT the time to make a sale or next ask. Doing so would negate the authenticity of your gratitude. Just say thank you.
Repeated thanks is self explanatory; say it once, say it twice, then say it again! Say it in person, say it in writing, and tell others how grateful you are for you clients.Authenticity cannot be faked. People see right through a fake facade. Don't even attempt it. In fact, if you aren't genuinely appreciative for the business your customer gives you, its time to find a new business!
It bears repeating, loyalty is given to individuals, not companies. The secret of customer loyalty is the good, old-fashioned 'thank you'!
